Creative Space

The Idea Lab

Idea Lab is TraffMobility’s incubator designed to empower new and innovative ideas to solve mobility challenges. These ideas will lead to improved products and services that benefit our team, communities, and clients.  The idea lab is where ideas are transformed into implementable solutions. 


Ideas infused with emerging technologies

The fundamental drive in our push for innovation and research is to make a positive change in the community by designing resilient transportation infrastructure and contribute to building equitable transportation systems. We believe in collaboration and sharing the success with clients, partners, and our team.


Check out our Blog to learn more.


We are here to help you achieve your goals. 

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The Estimated Travel Time Tool (ET3) is one of our first idea lab products. ET3 is a web-based application that estimates changes in travel times resulting from reduced speed limits on selected roads. 

The ET3 Suite also offers expansion modules that add performance indicators for measuring GHG emission and safety index, as well as a user feedback function.

Prior to the deployment of ET3, we set up a consultation with the client to determine the appropriate functions required as well as add-on services that help cities customize speed-limit policies and policy analytics.


Key ET3 features include:

  • Scenario Comparison

  • Speed limit selection

  • Multiple policy analysis 

  • Transportation Health and Safety Indices

City of Waterloo is our current client who is deploying the ET3 app. Other municipalities have been showing interest in a similar product to support their Vision Zero program. Contact us for details today.

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We transform Data to Advanced Analytics and Visualization.

Data Analytics Service

We partner with academia to develop advanced data analytics solutions that bridge the gaps between research and industry applications.


Our mission is to offer innovative and optimized approaches to solving a myriad of problems. 

Our Affiliates 

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Dr. Peter Park, PhD., P.Eng.

Peter is a Professor at the Civil Engineering Department of York University. He was a faculty member of the Department of Civil and Geological Engineering at the University of Saskatchewan from 2008 to 2015. Peter also has 10 years of experience in national and international consulting as a Transportation Engineer and Safety Specialist. 

Areas of Expertise: Intelligent Transportation System (ITS), Road & Railway Safety, Transportation Security, Smart Freight Systems, Facility Optimization, Risk Prediction Modelling, Geographic Information System (GIS), and Advanced Statistical Analysis.


Mehdi is an Assistant Professor at the Civil Engineering Department of York University. He received his Ph.D. from the University of Toronto and was a post-doctoral fellow at the Rotman School of Management for two years. Mehdi’s research focuses on optimal planning and control of transportation systems in smart cities with autonomous vehicles.

Areas of Expertise: Mobility-as-a-Service (MAAS) Management, Dynamic Curbside Management, Sensing Technology in Transportation Systems, Emerging Delivery Services, Dynamic Parking Pricing Model, Risk Prediction Modelling, and Multimodal Network Optimization.